When deciding whether or not to use a trademarked name as a title or tag you should ask yourself this question: Am I describing what it is or what it the item is like? Using trademarked names to describe what your file actually is is acceptable. Using them to describe what your file is like is not.
Acceptable Tags and Title Words
You may use trademarked names as titles and tags...
- To describe how your file was built or what it is compatible with, e.g. Flash or Photoshop.
- To describe what’s included in the download, e.g. FLA or PSD.
- To describe where the information is being pulled from. For example, files using the Twitter or Google API may use Twitter or Google as titles or tags.
- To describe code or assets being used, such as TweenMax or jQuery.
Unacceptable Tags and Title Words
You may not use trademarked names as titles or tags when using them to describe what the item is similar to. This makes searches less relevant and takes traffic away from the trademark holders. For example:
- A status update application that doesn’t use the Twitter API may not use the term Twitter.
- A vector silhouette of people dancing may not use the term Apple.
- A tweening engine that doesn’t use Tweener may not use the term Tweener.
- An mp3 player may not use the term iPod.
- A race car game may not use the name of an actual car like Ferrari or Jeep.
- You may not use terms such as iPod-like, Twitter-like, or Tweener-like.
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