Tips for Excellent Titles, Descriptions and Tags

Tips for Choosing Effective Tags

Titles, descriptions and tags are instrumental in helping buyers search for and find your file. They're also your best tool when it comes to effectively advertising your item on the Marketplaces. Think of them as the first glimpse buyers get of your item!

Item Titles

The Limitations

  • Must be no more than 100 characters including spaces
  • English characters only

Tips and Hints

Your title is the very first thing a potential buyer sees, so it's important to be informative, concise and professional. Include the most relevant information only, and avoid fluff. A title full of vague advertising buzz words is less effective than one that is clear and descriptive. 

Examples of Good Titles

  • “This is the File Name” – Capitalize the first letter in each word. Small words like “of” and “an” may be lowercase.
  • “Template with CMS” – Capitalize acronyms and abbreviations like XML and PSD.
  • “WordPress Template” – Do follow the industry standard even if it doesn’t follow the normal capitalization rules. For example, use jQuery and WordPress instead of Jquery and Wordpress.

Examples of Bad Titles

  • “THIS IS NOT ACCEPTABLE” – Do not use all caps.
  • “this is also not acceptable” – Do not use all lowercase.
  • “Beautiful File” or “The Best Template” – Do not use subjective words like brilliant, amazing, or best. These words describe your opinion rather than what the file actually is, and aren't helpful for potential buyers.
  • “User9909 – File Name” – Do not append your username or any other less-relevant information to the file name.
  • “Apple-like Design” – Do not describe what your item is similar to in its title, describe what it actually is.

Item Descriptions

The Limitations

  • Your description must accurately describe all elements of your main file. 
  • If your preview includes any images, fonts or other assets not included in the main file you must note this. 

Tips and Hints

Your description must accurately describe your item, its technical and aesthetic qualities, requirements and limitations. 

  • Explain your item in clear, plain language. Not every buyer will be an expert in your field, so it's important to make sure that you're not going to confuse them.  
  • Include all relevant technical specifications and limitations of your item. For example, if you are selling a set of icons, are the icons individual files or do they all come on a single .PSD? Are the icon colors editable? Are vectors included as well? What dimensions are included? 

Once you've satisfied those requirements, it's time to think about how to best promote your item and yourself. Item descriptions have a lot more to offer in that regard than titles or tags— you can include more text, images and can customise the look of your description with HTML. 

  • Put yourself in the buyer's place. If you were looking for an item like yours, what would you search for? What information would you need to know? What sets your item apart from the rest?
  • Include example images of your item "in action", without misleading potential buyers. Make sure it's clear exactly what they receive in the main download.
  • If your portfolio on any of the Marketplaces includes items related to the one you're describing, consider including links to those items. 
  • Make sure your description is readable. Long blocks of plain text are hard on the eyes. Break your description up into relevant paragraphs with clear headings to keep buyers interested. 

We've put together a basic guide on HTML to get you started on creating top-notch descriptions.

Item Tags 

While the Marketplace search engine will take a look at all the title, text, and attributes of the file, quality tags are the most important tool for search. Tags should accurately describe your item, its specifications, subject matter, context and style. 

The Limitations

  • PhotoDune: maximum of 50 tags.
  • AudioJungle, GraphicRiver and 3DOcean: maximum of 30 tags. 
  • ActiveDen, ThemeForest, VideoHive and CodeCanyon: maximum of 15 tags. 
  • Tags must be separated by commas, spelled correctly (using American Standard English) and should relate to your item, its specifications and its possible uses. 
  • Do not use the same tags for every item. Each tag must be relevant to the item it is applied to. 

Tips and Hints

  • Identify subjects or elements. – Any keyword list should start with the concrete subjects or elements in your submission. Subjects are frequently nouns or activities. E.g., flower, piano, banner, rotator, house, echo, teaching.
  • Identify context, industry, or uses. If your item applies to a larger industry, profession, or field, make sure a key applies to it. E.g., business, chemistry, music, career.
  • Identify functionality or features. Identify the functional elements, if any, in your file. Functionality can include a “contact form” in a theme, “tileable” in a texture, or “gallery” in a layout. Features can also include important attributes that buyers may search for.
  • Identify Mood or Style. Choose a couple of keywords that communicate the thematic mood of a file’s design, or the design style. Don’t forget abstract terms like seasons, emotions, or concepts. Note: Avoid using over-used tag terms like “Web 2.0″ or “sleek.” These terms are popular and frequently applied incorrectly, which means poor search results for buyers.
  • Clarify. Make sure your terms are clear and not ambiguous. For example, if you included the tag “bar” did you mean…
    • a pub where alcohol is served?
    • a physical object like a crossing-bar?
    • Bar, as in the verb “to stop or prevent”?
    • a navigation bar for the web?
    • a legal term or organization?
  • Add additional tags if it can clarify the elements and features of your file. Frequently, words for the context of another tag can help. “Bar” and “alcohol” might be used to search for a pub, while “Bar” and “traffic” might be used to search for a crossing bar or physical object.

  • Check your spelling. Misspelled tags will not come up in searches for correctly spelled words. You can check your spelling with on-line dictionaries such as Merriam-Webster or the American English version of the Cambridge Dictionary.
  • Use phrases – Tags don’t have to be a single word. If your file is an illustration of a brown bear, you may use the two word tag “brown bear.”
  • Use lowercase – Do not capitalize words in tags unless they’re an acronym (e.g., NASA, RAID, etc).
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